Can GUILT-FREE become the ultimate status symbol?
Increased awareness of the social and environmental damage done to the planet by our insatiable consumption are resulting into a guilt spiral. This can substantially improve by slowing down our consumption habits.
So, how can brands create opportunities that combine status seeking (the driving force behind consumer behavior) with guilt-free consumption?
Ethical Fashion NY seeks to provide insight by highlighting the impacts of fashion and featuring current problems and solutions that can accelerate our transition into best practices.