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FOREVER21: EVERY TAG LOOKS LIKE IT’S MISSING A DIGIT

This article by Amy Merrick for The New Yorker, reflects on how Forever21 is ruining young consumers by setting unprecedented standards for how little shoppers can expect to pay to get dressed.

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WHY STUDENTS AREN’T FIGHTING FOREVER 21

“The test store is called F21 Red. It has a slick, industrial floor and harsh overhead lighting that highlights prominent pricing signs. Jeans cost $7.80; tank tops are $4.80; camisoles are $1.80.

F21 Red sets a new standard for how little shoppers can expect to pay to get dressed. It flouts the warnings about the hidden costs of disposable fashion—the waste of making clothes that might survive only a few washings, and the pressure on factories to suppress wages for garment workers.

Forever 21 has not joined either the Alliance for Bangladesh Worker Safety or the Bangladesh Accord on Fire and Building Safety, two retail groups that have vowed to improve factory conditions in the country.”

Photograph: Hamilton/REA/Redux

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