MADE WITH LOVE IN ALABAMA
I was honored to be one of the judges for the CFDA Lexus /Eco-fashion Challenge 2013, along with Julie Gilhart, Amber Valletta, Lindsay Talbot, Lisa Smilor, Melissa Joy Manning and Scott Mackinlay Hahn.
The first award went to Natalie Chanin, founder of Alabama Chanin. I personally felt Natalie exceeded the criteria established for the contest, and by selecting her as the winner it would raise the bar for the next generation of applicants.
When I visited Alabama Chanin’s pop-up showroom in NY, Natalie pointed out that every piece was unique and individually labeled, and up to that date they had crafted 14,853 garments!
For the last twelve years, Natalie has nurtured her business using only the best practices:
– Crafted by hand
– Made in the USA
– Created local jobs
– Local organic cotton
– Natural dyes
– Workshops and books sharing her techniques
– Short supply chain (sourced and manufactured locally)
– Community building
– Close loop (avoiding waste at all costs)
In this beautiful video Natalie Chanin shares her story and the evolution of her company Alabama Chanin.
Alabama Chanin is an American-made lifestyle brand based in Florence, Alabama that focuses on sustainable practices and production of organic heirloom clothing and home wares.
Video by Gael Towey